3 CONCEPT EYES (3CE)

Living up to the motto “creative makeup”, the brand always strives to present new, trendy looks inspired by fashion and beyond. With unmatched sensitivity in color, 3CE is leading and pioneering color trends in Asia, today highly recognized by consumers for the unique shade range of earthy tones. 3CE also opened up a new era of cosmetics packaging with its iconic shade matched packs and continuously providing consumers with exciting creative collections. 3CE innovates and never follows.

Established in 2009, 3 CONCEPT EYES (also known as 3CE) is a cosmetics brand from South Korea, dedicated to creating makeup for modern and confident women. The brand's wide range of makeup products features a color palette primarily consisting of pink, orange, and beige, which can cater to various skin tones. From eye makeup and nail polish to lip colors, 3 CONCEPT EYES offers an extensive selection of shades. Its top-selling lip products include the Blurring Liquid Lip tints, which provide a blurred lip effect, and the Matte Lip Color lipsticks, known for their matte finish. Additionally, the brand's collection of powders ranges from eye shadows like the Multi Eye Color Palette to versatile highlighters like the Glow Beam Highlighter.